2018
Keys
Logo redesign that brings two Cairo B2B services companies, Keys Group Services and Keys Payroll, under one brand: research, sketches, the K symbol, stationery, signage and stamps.
Date:
Jul 2018
Client:
Keys Group Services LLC and Keys Payroll
Two corporate Business-to-Business (B2B) services companies established in Maadi, Cairo, Egypt.
Project:
To Combine two brands (Keys Group Services LLC and Keys Payroll) into one brand (Keys) to simplify marketing and customers perception and unify design elements.
Client's briefing:
“We have two companies and we're trying to brand them both under KEYS. One company is Keys Payroll (payroll outsourcing business) , second company is Keys Group Services which is a business center - both companies serve multinational and local clients, both companies' motto or aim is to relieve clients of difficulties of either setting up an office in Cairo or handling HR and/or payroll for their staff and get them to focus on their business, while we handle providing these important services (serviced offices and payroll). Maybe the logo can be zooming on KEYS and allow us to use it for both Keys Payroll as well as Keys Group Services (two separate companies but managed by the same team)”.
